To discuss the advertising technology and measurement landscape we are hosting a call with Deven Patel, Head of Data and Product Analytics at TikTok, Europe. Mr. Patel was previously Head of Ads Measurement R&D, Product at Snap Inc. (SNAP) from May 2017 to July 2020. He served as Advertising Research Lead at Facebook (META) from Jan. 2014 to May 2107. During our call, we plan to discuss the competitive ad tech offerings of Alphabet, Meta, Snap and TikTok. We will be discussing his view on Snap's ability to improve its ad tech leveraging Stories and Spotlight to close the gap between Meta and others. He can also talk about the customizations that each platform requires.