Revelare will host a 30 minute call on Meta’s Health & Wellness Update and the potential impact to Hims & Hers Health Inc (HIMS) among other companies. Our speaker will be Jonathan Snow, co-founder and Chief Innovation Officer at Avenue Z, an advertising, performance marketing, and PR agency managing upwards of $75M in digital media spend annually across Applovin, Facebook, Instagram, TikTok Shop, Snap, among other platforms.
Mr. Snow will provide an overview of Meta’s policy update, what data can and can not be shared with Meta by Health & Wellness brands, the impacts on optimization, measurement and performance marketing, potential workarounds and which industries are most impacted from this update.