Revelare will host a call on Generative Engine Optimization (GEO). Our returning guest will be Jonathan Snow, co-founder and Chief Innovation Officer at Avenue Z, an advertising, performance marketing, and PR agency managing upwards of $75M in digital media spend annually across Applovin, Facebook, Instagram, TikTok Shop, Snap, among other platforms.
During our call Mr. Snow will discuss his agency’s use of GEO and the strategy for maximizing content visibility and relevance in AI-driven search engines including Google AI Overviews, Perplexity, ChatGPT and industry specific LLMs. He will share his views on monetization of ads, technical optimization for brands, importance of owned content and AI emphasis.