Revelare will host an update call on AppLovin’s ecommerce advertising expansion. Our returning guest will be Jonathan Snow, co-founder and Chief Innovation Officer at Avenue Z, an advertising, performance marketing, and PR agency managing upwards of $75M in digital media spend annually across Applovin, Facebook, Instagram, TikTok Shop, Snap, among other platforms.
Mr. Snow will provide an update on his agency’s use of Applovin’s advertising platform for ecommerce clients, performance relative to other platforms, growth of advertising budgets for Applovin, audience demographics, CPMs, improvements to the tech stack and competition from Unity and Liftoff.