Revelare will host a call on AppLovin’s expansion into advertising for ecommerce brands. Our guest on this call will be Jonathan Snow, co-founder and Chief Innovation Officer at Avenue Z, an advertising, performance marketing, and PR agency managing upwards of $75M in digital media spend annually across Facebook, Instagram, TikTok Shop, Snap, among other platforms.
Mr. Snow can discuss his views on the Applovin advertising algorithm, how performance appears to be holding up as the platform rolls out broadly, and what to expect as auction competition increases. He will share his strategy for taking on new clients for Applovin ecommerce ads starting in Q1 2025.