Revelare will host an update call with guest Jonathan Snow on AppLovin’s e-commerce advertising expansion and the launch of the self-service platform. Mr. Snow is co-founder and Chief Innovation Officer at Avenue Z, an advertising, performance marketing, and PR agency managing upwards of $75M in digital media spend annually across Applovin, Facebook, Instagram, TikTok Shop, Snap, among other platforms.
Mr. Snow will provide an update on his agency’s use of Applovin’s advertising platform for e-commerce clients, details on the self-service platform for advertisers, growth of advertising budgets for Applovin, improvements to the tech stack and competition and Unity’s Vector product.