AIs Impact on the Digital Advertising Industry w/ Ben Legg (GOOGL, META, PINS, SNAP) – Interest Form

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On Tuesday, June 27th at 10:00 a.m. ET we are hosting a call on the potential impacts of AI on the Digital Advertising Industry with Ben Legg CEO & Founder at Digital People. At Digital People, Ben gathers a wealth of data and insights on digital advertising, social media, e-commerce and video. This includes monitoring $600m of digital ad spend for 190 companies across all platforms including Meta (Facebook, Instagram, Messenger), Google, YouTube, Snapchat, Twitter, Amazon, Pinterest, Tiktok and more. During our call we will discuss what Generative AI tools advertisers are looking for from Meta, Google etc., potential improvements in ROAS and the drivers, campaign optimization, impact to advertisers creative, estimates for operating expense savings, the advertising opportunity for chatbots among other topics.

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