We are hosting a call on Social Commerce with Hugo Soul, who was Head of Global Brand Partnerships at TikTok Shop until April 2024, leading TikTok's commercial relationship with key global brands and merchants. During our call Mr. Hugo can provide insight and opinion on social commerce and how it differs from both traditional eCommerce and social media advertising. We will also discuss the social commerce ecosystem & business model (brands, creators, platforms, agencies), growth forecasts for social commerce in the U.S., TikTok Shop's expansion from China through South East Asia, Europe and now the US, what makes TikTok Shop unique, top trending vertical, categories and brands on TikTok Shop, and prospects for TikTok’s expansion & growth.